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Korova Multimedia

The Museum of Clueless Internet Marketing

Enter the Exhibit Hall

“It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.”

Raymond Chandler (1888-1959), U.S. author. Letter, 15 Nov. 1951, to his New York literary agent Carl Brandt (published in Raymond Chandler Speaking, 1962).

E-j-mail: electronic junk mail. I keep getting it. I don't want it. But I keep getting it.

In my column, E-j-mail: The Dirge of the Internet, I discussed the growing problem of Internet junk mail, messages that are sent to private users' mail boxes, uninvited, and take up bandwidth and storage (not to mention wasting the recipient's time and Internet access fees) with blatant advertising and drivel.

On this page, I'm going to publish some of the more outrageous "offers" and spams that I receive. Some may sound familiar; some may appear to describe illegal activities (like pyramid schemes). The text of each message will be unabridged, just as the originator sent it to me. Although some may seen innocuous, some really offend me.

How these bozos get my addresses, I'm not sure. Some may get leads from USENET, others from postings to online services. Others obviously do research on the services, stealing addresses with the "member search" features. In one case, the sender openly admitted that he'd gleaned my address from a public forum; when I balked, he naively argued that he'd done nothing to violate the service's rules (wrong).

I also suspect that Web auditing is a secret research tool. It's become quite common to be asked for information before entering a particular server's content area. Naturally, the producers want to know about who's visiting. They also probably want to sell the information to other list companies for sales leads. But what if you don't want to provide that information? Well, good auditing software can capture e-mail addresses, or the clues needed to rebuild them, from everyone who accesses a Web site. I've begun to wonder about webmasters using auditing to develop mailing lists that can be covertly sold to third parties. To investigate, I'm using quarantined Web access, a covert account, to see if I start getting e-j- mail without ever e-mailing, or posting publicly, from it.

What I'm noticing more and more about e-j-mail, is that service providers are hooking up users with an almost total disregard for the resource that they're renting access to.

I'm not sure quite how to eradicate e-j-mail. The best that I know, at the moment, is to forward the mail back to the recipient with a stern lecture that I don't like e-j-mail, and want the sender to stop. I also CC: the message to the service's administrator, "postmaster@[domain-name]" (that is, "postmaster@spam- brutes.com"). Netcom seems to have a lot of spammers on their service, but at least responds to my complaints. Another trick: CC: your complaint to any advertisers whose addresses appear in the message. Several have told me they appreciate hearing that e-j-mail brings them such negative publicity; most who reply assure me they've already stopped patronizing e-mail ad agencies.

Of course, the first, easiest recourse is your DELETE key. But that won't stop it from coming -- only sweep up the filth from your In Box.

Please note some entries marked with the > character, in red (some browsers). This denotes advertising that I feel demontrates a high risk pitch, usually requesting private information such as home address, phone number or credit information that could be exploited illegally. My advice ... stay away from these!

Exhibits

Bulk e-j-mail software, just what every spammer needs

Uhhh ... what's the product, pyramid racketeering schemes?

Whatever you do, don't pass up the opportunity to auto-redial their 800-number!

Where's the beef?

Y'know ... for the kids!

We interrupt your e-mail with this emergency bulletin ... but first, a word from our sponsor --

Forums and newsgroups are great for marketing!

How to make money with floppies -- AOL beware!

America Online ... leading the pack? (featuring Actual AOL logon billboards)

From Russia With Love

Making Money By Doing Absolutely Nothing


Bulk e-j-mail software, just what every spammer needs

Subj:	Floodgate
Date:	96-05-09 18:58:19 EDT
From:	worldnet@mail.netfree.com (Prime Data Worldnet Systems)
Reply-to:	worldnet@mail.netfree.com
To:	(Floodgate)@emin14.mail.aol.com

BULK E-MAIL SOFTWARE

1996 is going to be your best year yet!

Last year I developed a new marketing strategy. The people I've already
taught this to have more leads than they can deal with! Most are making
more money than they've ever made in their life!

This is the same software that all the bulk emailing services use!

-------------------------------------------------------------------
FLOODgate Bulk E-mail Loader for Windows Version 4.0 now Supports 12
File Formats including AOL
-------------------------------------------------------------------

SEND OUT 500+ MARKETING LETTERS EVERY SINGLE DAY!

Or... every few days. Or 50,000 or 100,000 every day!!

In fact, when I send out 500 marketing letters each day, it doesn't take
long before I'm completely swamped with e-mail inquiries and phone calls.
This is very easy to do. And each one of these bulk mailings costs me
nothing. I can teach you how to do this and provide you with the tools
you'll need.

Every single day our mailboxes are stuffed, with new inquiries, questions,
and that wonderful phrase, "I've just sent you an order."

Floodgate is a bulk e-mail loader. It allows you to easily build huge
targeted mailing lists. Use these lists to send your marketing letter, or
your clients marketing letter, to 100,000's of people.

As you know, there is no charge to send e-mail, via the Internet.

If you'd like to hear more about FLOODGATE, simply send an E-Mail to my
autoresponder at:

info@netfree.com 

and in the message area type ONLY the following words, nothing more: 

get Floodgate

You will receive additional Floodgate information in a matter of seconds.

Regards,

Vernon Hale
Prime Data Systems
Bowling Green, Ky

Back to Exhibits

Uhhh ... what's the product, pyramid racketeering schemes?

FROM:	"Charles Wilson", INTERNET:cwilson@bang.netbiz.net
TO:	(unknown), INTERNET:CWILSON@BANG.NETBIZ.NET
DATE:	5/10/96 20:07

Re:	100 people in your downline GUARANTEED

You've Been Temporarily Placed!!!

This e-mail is to notify you that you've been temporarily placed into one
of the top positions in the Success Permanent Downline Team (SPDT). You've
been picked to be one of the Top people to help assemble and lead an
International 5,000 member Permanent Downline Team. As one of the Top
people in the downline, you will benefit greatly from all of your efforts
as well as ours and the entire downlines.

SPDT is in the process of assembling a Team of 5,000 like-minded Marketers
from around the World to form and maintain one the First Ever, Permanent
Downline Team. We are doing this in a way that will ensure that Everyone
who gets involved with us from the Top to the Bottom of the downline Will
Receive a Good, Solid, Monthly Residual Income. Read on for the Complete
Details.

Here's The Situation We're Facing

Because of the number of Network Marketing Companies in existence, starting
up, and going out of business these days, most of us are not making the
kind of money that we could be. It seems that we are spending most of our
time and money continually building and rebuilding our downlines instead of
making money. What's happening is that many people are jumping from one
program to another looking for the "perfect program". At the same time,
we're all trying to recruit each other into each others' programs. What's
worse is, many of us has had some of our dreams and money stolen from us by
unethical people and quite frankly, We are Fed up With It. We Are Doing
Something About It!

What's The Solution

Good common sense says that we can all make more money if we join together
and stay in the same downline. In this way if a company should fail, our
downline will still be intact and after we all vote, SPDT will enroll us
into another company without any of us missing a beat or a check. Many
companies will come and go, but SPDT will be a permanent anchor that you
can rely upon because SPDT is not a networking company and because SPDT is
here for the long term.

Here Is How We Will All Make More Money

SPDT is limiting the first block of members to 5,000 people. Then all of
the members and SPDT will vote to select a Top Company that offers the most
Income to the members. After the selection, we will run it through the
Complete Downline to provide a good monthly residual income for as many
people as possible.

Your Upline Becomes Your Downline!

To insure That All the members of the downline make a good, solid, monthly
residual income, SPDT and the members will select a Second Top Company that
offers a different product or service with the same income potential for
the members and will run the second company through the complete downline
at the same time Except this time SPDT will REVERSE THE DOWNLINE. This way
the people at the bottom half of the first company that are supporting the
top people now become the top people in the second company! This basically
insures the same income for all 5,000 members and pretty much guarantees
100% retention for every person enrolled in SPDT and in both companies.
This way everybody will finally make money, not just the top people in an
organization. It doesn't get any better than this!


If We Fail To Build You A Substantial Downline You Will Owe Us Nothing!

We are extremely serious about doing this and doing it right. SPDT has
committed to cover all the costs associated with establishing and
maintaining the "Permanent Downline". Therefore, there will be no upfront
cost or monthly fees to you if you accept or invitation to become a
Permanent Member of SPDT. All we will ask you in return for building you a
"Permanent Downline" is to submit a $ 25.00 annual membership fee, after we
have built you a substantial downline of over 100 people that will continue
to grow. This fee will help offset the cost of establishing and maintaining
the "Permanent Downline". All SPDT members will receive a web page for the
Internet customized to the companies we are using to build our business.
This page will have your name, address, telephone number, etc. and link to
your e-mail address. You can design your own web page or use the one
supplied by SPDT. Each member will receive an autoresponder to use to
advertise the companies chosen. The autoresponder will work 24 hours a day
supplying information on the company with your name and information. Each
member will be given instructions on how to register their web page with
the Internet search engines (approx. 500 places to list). SPDT will provide
you with camera ready art for mailing campaigns. SPDT will monitor your
downline for you to ensure maximum monthly revenue. SPDT will establish a
discussion list (list server) that all SPDT members can use to share
information on marketing, sales tips, etc. SPDT will publish a monthly
e-mail marketing newsletter. SPDT will monitor the company we are
associated with and will work to resolve any questions that come up. In
case of company failure or other problems SPDT will find a replacemenet.
SPDT will assist its members by participating in co-op advertising(optional
and at additional cost). SPDT will constantly be looking for more ways for
our members to earn more income in honest, ethical ways and, we will also
be looking for scammers out there to stay away from. SPDT will do this and
much more to help you however we can. You will get a lot for the $25.00
annual fee, wouldn't you say? You will not be charged anything until after
the team has been put together and voted on a company to join. At the time
of voting you will be required to send in your annual fee of $25.00 for
your SPDT Membership. 

Why Would SPDT Do This For You?

We stand to benefit just as much as you do once the Permanent Downline is
in place. In addition, we have many more plans and ideas on how we can make
more money once we have the SPDT together. We will be in a very strong
position with a lot of leverage to capitalize on the many opportunities
that will surely come our way. However, our main focus right now is to
assemble the first 5,000 member downline team and to get as much money in
as many members pockets just as fast as we can. 


The Decision Is Now Yours

We have done our best to communicate to you what we believe is a Win Win
situation for everyone who gets involved with us. We have assumed the
leadership role and all the financial risk so you will have nothing to lose
and a lot to gain by joining with us. The decision is yours, the future. We
will make things happen, watch things happen or will you wonder what
happened? 

Here Is How To Make Your Position Permanent

Simply reply back to us with the following information. Once we receive
your information, we will forward you a Welcome Aboard Letter that will
give you more details on SPDT, and how we can all work together to build
our team in the shortest amount of time.


Here Is All We Need From You

Name:             Address:             City:          State:     Zip:

Country:          Phone#               Fax# 

E-Mail Address:


Call our voice mail system at 304-788-5451. Your information can be sent
via fax, you can leave a message or write to: Success Marketing Rt.1 Box
140-G Keyser, WV 26726. We will respond ASAP with your Welcome Letter.

Lastly we want to assure you that we have no intention of using your
information for any reason other than that which we have stated. We want
you, not your information. We are men of integrity with many years of
experience in the Networking Industry who have made a lot of money and have
been let down many times by people who prey on other peoples' dreams. We
will not do that to you! We are out to prove that you can succeed in this
industry by helping people make their dreams come true instead of stealing
them. Take the first step, join us and we will earn your trust. Don't delay
Act today!

Please note that this is the only notification that you will receive on
this matter.

The sooner you reply the better your position will be; which means the more
money you will make.

You can make copies of this outline and give to whomever you like for
distribution purposes.

Thank you for your time in considering this matter. We hope to hear back
from you soon.

Back to Exhibits

Whatever you do, don't pass up the opportunity to auto-redial their 800-number!

FROM:	"INVESTORS INTERNATIONAL", INTERNET:invtrsint@thorin.instanet.com
TO:	(unknown), INTERNET:INVTRSINT@THORIN.INSTANET.COM
DATE:	5/03/96 01:10

Re:	PROTECT YOUR ASSETS


                                    PROTECT YOUR ASSETS...
                         DON`T LET THIS OPPORTUNITY GET AWAY!

Finally, a simple to do!  Wealth Building Program, that is more profitable
than even the most complicated franchise, direct sales, multilevel or
investment opportunity, with
                                               NO RISK!
 
We offer a personal financial program unlike anything else in the world and
combined it with the most ingenious and most powerful income and profit
structure ever devised!

                                                 LEARN:
           Debt Negotiation * Investment Vehicles * International Banking
         Off-shore Trusts * Currency Trading * Tax Havens * Futures Trading

No more money worries if you follow this simple plan. If you want to survive
financial and emotional bloodletting which our tax system is imposing,

                            YOU WILL WANT THIS INFORMATION.

Just look at this and ask yourself: "Do I have a better plan?"

-----------------------------------------------------------------------
  Stage 1            Stage 2             Stage 3          Stage 4
  $18,750            $93,750             $218,750         $875,000
 4-6 weeks          12-14 weeks         5-6 months       6-8 months
-----------------------------------------------------------------------

We invite you to call for more details:  1-800-294-4795  24hrs.
 
ONCE IN A LIFETIME AN EXTRAORDINARY OPPORTUNITY PRESENTS ITSELF!

Back to Exhibits

Where's the beef?

FROM:	"greatsteak", INTERNET:greatsteak@angus.com
TO:	(unknown), INTERNET:GREATSTEAK@COMPUSERVE.COM
DATE:	4/28/96 20:57

Re:	Priced 10-20% lower than your Grocery Store ......

Our premium, Black Angus steaks are hand selected for your satisfaction and
dining enjoyment. PureANGUS beef are raised on premium grains, creating the
tenderest, most flavorful meat you have ever eaten.

Your order is delivered right to the front door, by UPS or Federal Express,
in containers you can use over again. Our prices, with delivery, are no
more than your local grocery store's. Satisfaction or your money back !!!

Tell your friends, neighbors and loved ones and when they place their first
order we will send you one pound of beef, your choice per order, FREE. Now
there's a THANKS you can really sink your teeth into!

For prices and order forms, E-Mail: HT846@aol.com

Thank you .......

Back to Exhibits

Y'know ... for the kids!

FROM:	INTERNET:guardian@pin-point.com, INTERNET:guardian@pin-point.com
DATE:	4/22/96 02:30

Re:	Safeguard

{{{{{The Guardian}}}}}}

We are Registered Agents for Child Shield,U.S.A, national firm dedicated to
helping reduce the alarming numbers of lost, missing, and abducted children
in America. If you are a parent, you owe it to your children to read this
entire message . There is so a special offer at the end of this message.

In these times of elevated violent crime and increased uncertainty, peace
of mind has become one of our most precious assets. Nobody wants to believe
that their child will ever be kidnapped, lost or run away, but the fact is
nearly two million America hildren turn up missing every year. In fact,
during the time it takes you to read this message, eight more children will
become ens and the Authorities so much more to go on when searching for a
missing child. Characteristics of voice, manner, and m on can greatly
improve the likelihood that someone may remember having seen the child.
Such a recollection could lead to a reunion of child and family.

Within hours of the disappearance of a child Shield-protected child, we
begin producing and distribution copies of that child's identification
videotape to aid in the recovery effort. Through our extensive distribution
network, the videos are first se to local and state police, then to
neighboring states, and finally to law enforcement agencies in all fifty
state, nationally-televised news programs.

As sad as it may be, missing children are a fact of life in America.
Pretending that these things don't happen is not the way to protect our
children, but educating them is. The Child Shield Shield program is based
on sound, preventive education firs and an effective, organized recovery
system second. Our progrem offers more than a solution to the problem, it
also offers prevention against the problem it self. Each Child Shield Kit
includes an array of high-quality educational materials which teach parents
and kids how to reduce the r own home, using any camcorder. (if you don't
own a camcorder friend or relative will gladly land you theirs.)

* Our "Guide To Safer Children" will teach you important ways to safeguard
your children

* Time is copy of "What To Do If Your Child Is Missing" tells you what to
do, and when to do it.

* The "Safety Seven Poster" is great for bedroom or playroom. It will help
your children to learn and remember the seven rules for safety.

*Your children will love our " Say No To Strangers" Coloring and Activity
Book. It makes learning about safety fun for children.

* Also included is a Missing Child Report Form. Of course, we hope you to
compile the information needed by both the Police and Child Shield, U.S.A.
to help you to find your missing child.

*In addition, you will be provided with our exclusive pre-addressed
protective Videotape Maiur child's Identification Videotape to Child
Shield, U.S.A. headquarters, where it will be placed into protective
storage. For security purposes, each videotap s cataloged by a secret code
number, known ONLY to the parents.

The Child Shield, U.S.A Videotape Registration service is just $29.95, and
is good for two full years. That's only four cents a day to provide your
child with the ultimate child protection service.

> Herder by mail. OR you can E-mail your credit card infoTo:
> guardian@pin-point.com.

FAX ALL ORDERING INFORMATION TO: (718) 756-0982 Or E-mail it TO:
guardian@pin-point.com or mail to... The Guardian P.O. Box 47109
Brookhours, we'll include our PHOTO REGISTRATION SERVICE KIT at no extra
cost. With this added coverage, if your child were to turn up missing,
Child Shield, U.S.A would produce one-thousand Missing Child Posters for
you. The posters would include yo child's photograph, as well as other
helpful identification information and a hotline number for people to call
with any information that might help to locate the child. Child Shie, and
relatives could begin posting them throughout the area right aw If you
order now, you'll receive this added coverage at no additional cost. 

Please, never give out your phone number, address, account password or credit card information to anyone you don't know or haven't checked out. Be assured, sysops on most systems and services will never ask you for your password or any credit or billing information!

Back to Exhibits

We interrupt your e-mail with this emergency bulletin ... but first, a word from our sponsor --

FROM:	INTERNET:OurChildrenAre@InDanger.com, INTERNET:OurChildrenAre@InDanger.com
TO:	(unknown), INTERNET:OURCHILDRENARE@INDANGER.COM
DATE:	4/21/96 01:23

Re:	IN DANGER

<-- For best format, extend your window across the full screen -->

The following message was sent to you by PIN-POINT - Your
Business-to-Business Connection on the Internet . PIN-POINT provides
commercial direct email services,& full service Internet Advertising. We
can help you promote your product, service

-=-=-=-=-=-=-=-=-=-=-=-=-=-
REMOVAL FROM LIST:  
Simply HIT REPLY in type "remove" in the subject.
-=-=-=-=-=-=-=-=-=-=-=-=-=-

. {{{{{ADVERTISING INFO AT END OF MESSAGE!}}}}}}

--------------------------------------
The following message was sent to you by ...
PIN-POINT bulk email service.
----------------------------------------


{{{{{{{{{{{OUR CHILDREN ARE IN DANGER}}}}}}}

Every Forty Seconds, Another Child Becomes lost Or Missing In America
Unless you are the parent of one of the more than One-Million children who
are kidnapped, missing, lost, or who run away each year, it's easy to say,

                  "It Couldn't Ever Happen To My Kid."

Child Shield, U.S.A. is dedicated to helping parents protect their
children. Child Shield, U.S.A. program offers parents: PREVENTION and
SECURITY through education FIRST and an effective, organized RECOVERY
system SECOND.

To find out how you can safeguard your children Email our autoresponder:
child@pin-point.com

--------------------------------------------------------
The preceding message was sent to you by ...
PIN-POINT bulk email service.
If you want to respond to this ad, please don't hit "REPLY".
Instead, send your responses to the appropriate address. 
--------------------------------------------------------

ADVERTISING INFORMATION 

Our list is Now 180.000, we will add 30.000 new names each week!

DIRECT CO-OP MESSAGE TO OUR ENTIRE LIST:
**Send a 5 line message to our entire list for $39....Plus get a FREE 5 line
    Ad in our Pin-Point Mall Classifieds for one full year.

**Send a 10 line message to our entire list for $69.....Plus get a FREE 10 line
     Ad in our Pin-Point Mall Classifieds for one full year.

With any co-op you order, for an additional $15 you can receive a
autoresponder for a full your.

PRIVATE ADS:
**We can send your private business ad to our entire list of 180.000 for $250
A maximum of  60 line....we will only send TWO private Ad to our members
each week............ 1st Come, 1st Served!!!!

All Private Ads get a free 10 line ad in our Pin-Point Mall Classified & a free
autoresponder for a full your..

{{{{{{{{{{{{{{ Mall Schedule To Open May 6 }}}}}}}}}
                              http://www.pin-point.com

WED SIT ANNOUNCEMENT SERVICE:
  **Announce your wed sit to our entire list for $19.....3 line maximum.
       This is a very inexpensive way to tell people about your web site!!
--------------------------------------------------

EZ ORDER FORM

Please print out this form if you wish to place an order..

Simply fill in the blanks.

DATE___________________
COMPANY NAME______________________________________
YOUR NAME___________________________________________
YOUR POSITION________________________________________
STREET ADDRESS_______________________________________
CITY, STATE, ZIP________________________________________
PHONE NUMBERS_______________________________________
FAX NUMBERS__________________________________________
E-MAIL ADDRESS________________________________________

Please indicate the services you wish to order and include the prices...

_________________________________________________________

TOTAL $_______________


> We accept Visa, Mastercard, American Express, Checks by mail or
> fax, or Money Order by mail. OR you can E-mail your order To:
> mail@pin-point.com. 
> 
> The following information will be held in the strictest confidence...
> 
> Credit Card:    Visa    Mastercard    AmEx    
> 
> Card #:___________________________
> 
> Expiration Date:__________________
> 
> Name on Card:_____________________
> 
> I authorize PIN POINT to charge my credit card...
> 
> TOTAL $__________
> 
> SIGNATURE:x________________________ DATE:x__________________
> 
> O R
> 
> If you fax your check, there is no need for you to send the original check.
> We will draft up a new check, with the exact information from your origin

Type or print the text for your advertisements.  Each line
of text can consist of up to 70 characters, which includes spaces, commas
and periods.  

FAX ALL ORDERING INFORMATION TO:
(718) 756-0982 or email to mail@pin-point.com
or mail to...
Pin Point Ads
P.O. Box 47109
Brooklyn NY,11247

THAT'S IT!!
If you have any questions, don't hesitate to call us at:
(718) 387-2757 or E-mail To; mail@pin-point.com

Please, never give out your phone number, address, account password or credit card information to anyone you don't know or haven't checked out. Be assured, sysops on most systems and services will never ask you for your password or any credit or billing information!

Back to Exhibits

Forums and newsgroups are great for marketing!

FROM:	INTERNET:jeffb@sonic.net, INTERNET:jeffb@sonic.net
DATE:	4/04/96 15:25

Re:	New Macintosh Service

Greetings!

Below is information about a new and free service for Macinosh users and
publishers. We think you'll find this service very useful. If you've
already received notice of this service, we apologize for this repeat
message.

Thank you for taking the time to review the below information. Please note
that we obtained your name from the Compuserve Macintosh message boards.
You are not on a broadcast list and we will not contact you again.

Thank you!

Special Macintosh Offers Posted on Idealist

The Idealist listserver has been created as a free service to the Macintosh
community and Macintosh manufacturers and publishers. Two to three times a
month the Idealist server will send subscribers an email message which
contains the best Macintosh product bargains available. The offers listed
in Idealist are not common sales discounts, but are very special offers
made directly by manufacturers and unavailable anywhere else.

Idealist gives manufacturers a no-cost method of extending private offers
to Macintosh users. Since there is no advertising costs to the
manufacturer, the manufacturer can offer a steep discount to Idealist
subscribers. 

Benefits to Subscribers: This service is offered free of charge to
subscribers. The offers posted on Idealist are better than the typical "ten
dollars off" found in most special offers. The list's organizers only
accept and post high discount offers. Many of the deals posted on Idealist
are 50% or more off of the products normal price. Some of the bargains that
can be found on Idealist include:

* Overstocked Items: Manufacturers often become overstocked with a
particular item and offer them to the public in a special private offer.

* Outdated Items: Software publishers often find themselves with thousands
of copies of a software product for which they are about to release an
upgrade. Thousands of manuals, disks and boxes end up in the landfill
because the publisher needs to update all of this material for the new
release. By posting an offer for this software on Idealist, publishers can
make a profit from their surplus supplies and obtain many new customers who
might purchase the upgrade later. The customer benefits by receiving a huge
discount on the current version of the program.

* Seasonal Offers: Most businesses have their busy seasons and their slow
seasons. Macintosh product manufacturers will often extend very special
offers during their slow season to compensate for the decrease in business.

* Cosmetically Damaged Merchandise: While a scratch on a product's box does
not effect the performance or usability of a product, it is enough to force
a manufacturer to discard that product since it is no longer shelf-worthy.
Manufacturers will place ads on Idealist offering cosmetically damaged
merchandise at unbelievable discounts. The products will be
manufacturer-guaranteed as "good as new."

Benefits to Publishers and Manufacturers: This service is offered free of
charge to manufacturers and publishers. Many companies would like to offer
short-term/high-discount offers on their products to users, but find the
cost of advertising such an offer prohibitive. Idealist allows companies to
reach thousands of users without any advertising costs and very little
effort. While posting such offers on company web pages or online services
can be beneficial, the only people who will see the offer will be the ones
who visit the site. Idealist sends an individual email message to each of
its subscribers, so the manufacturers offer is waiting in the subscriber's
mailbox next time the subscriber logs on. Since subscribers voluntarily
sign up for the service (and can unsubscribe at any time), the
manufacturer's offer is not perceived as "junk email."

To subscribe to the Idealist and receive special offers through email:

* Send an email message to:  majordomo@lists.sonic.net
* In the BODY of your message, put:  SUBSCRIBE IDEALIST

You'll receive confirmation of your subscription by return email. If you do
not receive a confirmation from the Idealist listserver within 8 hours,
something may have gone wrong and you should try again.

If you are a publisher or manufacturer and would like details on how to
extend your offer to Idealist subscribers:

* Send an email message to:  jeffb@sonic.net
* In the SUBJECT of your message, put:
Idealist Posting Info

Back to Exhibits

How to make money with floppies -- AOL beware!

FROM:	"DKS Enterprises", INTERNET:dksenter@ix.netcom.com
TO:	(unknown), INTERNET:DKSENTER@IX.NETCOM.COM
CC:	(unknown), INTERNET:DKSENTER@IX.NETCOM.COM
DATE:	3/02/96 19:07

Re:	Time Sensitive Info

I saw your name in the member directory and I though that you would
interested in making some extra money with your computer. 

************************************************
If this is of no interest - please just delete and I
apologize for the intrusion.  If you would like to
be removed from this list - Hit "reply" and Type
"REMOVE" in the subject area and Nothing
Else. Compliments of the Internet Mail System.
************************************************

I will send you a powerful, money-making Computer Disk System and a special
report entitled"How to Make $ 100,000 in 100 Days."

(You can make a Fortune in This "HIGH-TECH." Business Opportunity)

Dear Entrepreneur,

In the most recent "Richest People in America" survey published by Forbes
Magazine, the richest man in America is NOT in the real estate business. He
is NOT an oil tycoon, and he does not own an airline or an automobile
company.

The richest man in America is Bill Gates, with an estimated net worth of
around 7 billion dollars. His business: COMPUTER SOFTWARE. Bill Gates
founded Microsoft, the largest computer software company on planet Earth.

This is clear proof that the "computer revolution" is finally here,
bringing exceptional opportunities that's creating millionaires out of
ordinary people like you and me every single day.

A few days ago, I received in the mail this computer disk system which
contains 800 business, financial, and personal reports for which I was
given authorization to sell to people for around $2 - $8 per report. That's
quite attractive considering that the disk system contains almost 800
reports. However, for me, it was like trying to peddle bananas by the
piece, and I didn't get to excited with the idea. However, when the company
who developed the disk system said that I can actually sell exact copies of
the disk system, and even pass on the "duplication rights" to my customers,
I knew I had hit the JACKPOT!

You see, computer software disks cost the manufacturer $3-$4 to produce.
But computer software disks sell for as much as $200 or higher. The profit
margin in this business is astronomical; no wonder it is becoming one of
the fastest growing business opportunities in the market today.

So, here's what I will do for you when you order my "Complete Disk Business
Package." Upon receipt of your payment, I will send you the following:

1) A high density 3.5", IBM, -5- computer disk system which contains 800
business, financial, and personal reports.

2) A sample sales letter and sample print ads which you can use to get
people to order copies of this disk system from you.

3) A step-by-step plan on how and where to make copies of this disk system
, and how to get people to order copies of this disk system- direct from
you - and pay you anywhere from $49 to $200 each.(you determine and set
you're own price)

4) A copy of the special report " How to make $100,000 in 100 Days" which
shows how you can do the same using this computer disk system.

5) A copy of the original Duplication License Certificate, which also
grants you the authority to make copies of this disk system and the printed
materials that come with it.

**SPECIAL BONUS - Order in 72 hrs and I will include a bonus disk($45
value) which list the best newspapers in the nation, to advertise in, along
with their circulation and phone numbers.

--->Even if you do not need extra income - these reports are worth 10 times
this amount - Just for your own personal use !!


THIS OFFER IS ONLY GOOD FOR 72 HOURS - then you have to pay the retail
price of $79.95.


Name________________________________________________________

Address______________________________________________________

City__________________________State_____________Zip____________

Phone______________________Fax_______________________________

Email____________________________



______YES - Please rush me this -5- disk system for $39.95***

* Special price only good for 72 hours - then pay the retail price of  $79.95
** add $2.50 shipping and handling to each system ordered


______Add $3 extra for Priority Shipping

______Add $11 extra for Overnight Express Delivery


$__________Total enclosed


> We accept: Visa   -or-  Mastercard  -or-  Fonechecks
> 
> 
> Card Number_________________________________________
> 
> Name on Card________________________________________
> 
> Expiration Date_____________________
> 
> 
> 
> Place Voided check here:  
> 
> 


Fax to: 507-444-9234 or 800-676-8672
Email to: dksenter@ix.netcom.com  -or- dksenterpr@deskmedia.com

Mail to:

DKS Enterprises,  Att: Special Offer
204 N Oak Suite #213
Owatonna, MN 55060

PS: Beware of imitations - this is the "most complete Information set available 
on the Internet".  Full 100% refund gauranteed.  There are close to 
4,000 pages of text on thes five disks.  Fully updated and includes 
information reports on about every subject imaginable - you have to 
see this system !!

Please, never give out your phone number, address, account password or credit card information to anyone you don't know or haven't checked out. Be assured, sysops on most systems and services will never ask you for your password or any credit or billing information!

Back to Exhibits

America Online ... leading the pack?

America Online may have the most customers of any online service. One can't help but wonder why. The software is so easy to install, a chimp could do it, even without a banana chip button. On the other hand, uninstalling the software ... canceling a trial membership ... declining the marketing option (becoming a mailing list victim) ... these, alas, are very unintuitive, and the supporting information is buried deep within AOL's support services. The service itself is scatterbrained, sluggish, and unintuitive; the software is inept and bug-ridden; and support and customer services are often clueless and ineffective.

Now AOL has fallen upon a new gimmick. Why wait for the user to find advertising? Why not just ... cram it down the user's throat every time s/he logs on? This is precisely what AOL is doing. Users are now periodically prevented from completely logging on until they click the CANCEL key on some arbitrary billboard. These aren't innocuous banners at the bottom of the screen like Prodigy and many Web sites feature, or even a passive advertisement on your TV screen -- this is a stop sign that insists on your interaction, or you can't use the service. Below are some examples pasted from recent sessions:

Actual AOL billboards, captured with AOL for Windows version 2.5
(Click the smaller thumbnails for full image)

30 June 96: Spend more money with our America Online VISA card! 22 July 96: Buy our Super Low-Price High-Speed Modem! 02 Aug 96: 'Your purchase will be conveniently billed to your AOL account.'

Imagine ... what would happen if every AOL user clicked the ORDER button, refused delivery of the Zoom modem, or $289 scanner,... then initiated a "charge-back" on their credit card? AOL's billing department would implode from the overload.... It's just a thought.

02 Aug 96: 28 July 96: Learn how to spend more money using America Online!
Yahoo! New billing options! Indiana Jones Meets Myst

To AOL's credit, I received the following reply to a rather profane complaint that I'd sent directly to Steve Case (stevecase@aol.com) on the matter:

Subj: Re: Stop the ads!
Date: 96-06-13 14:23:04 EDT
From: CorpComm
To: DSpalding

... Thank you for taking the time to express your concern about receiving merchandise messages as you sign on to AOL. Many members find our offers of technology guides and computer merchandise a wonderful opportunity to benefit more from this exciting medium. However, we understand that as a member of the AOL community, you certainly have the privilege and the right to control the messages you receive from us. [Actually, it's a violation of the Terms of Service to send unsolicited, commercial messages to other users, but apparently AOL's managers don't govern themselves by the same rules that apply to users. --dbs.]

We are working on a solution to empower our members in this regard. The short term solution is the ability for you to request that your screen name be removed from our automatic pop-up screen efforts. Please call or write our customer service to ask that "merchandising popups be blocked." This will put your name on a list that will be honored when we have the technology to implement the blocking feature. You may also specify mailing list preferences with your customer services representative or while online. Keyword MARKETING PREFS will bring you to a screen with helpful instructions on how to tell AOL what your mailing preferences are, or how to simply remove yourself from our mailing list.

You may contact our customer service at 1-800-827-6364....

... If you have any further questions or concerns, please let us know.

Sincerely,
Bonnie Beyer
Office of the Chairman

Still,... Giving the answer, "We're going to keep interrupting your use of our service with our commercial advertising, and we'll figure out how to let you avoid it ... later..." is not an answer. It's a sidestep of the obligation to provide acceptable service. Got an opinion? E-mail Bonnie Beyer and let her hear it.

Back to Exhibits

From Russia With Love

FROM:	"Anton V. Voskresenskiy", INTERNET:b418lu@ix.spb.ru
DATE:	6/15/96 02:08

Re:	The best OS Shell one can get

Hello!

MegaSoft Online Marketing Team presents new software product to the
Internet society. We believe that most people need it, that's why we
decided to use a bulk-email strategy helping us to bring this
information to the majority of people on the net.

If you are still using FAT (File Allocation Table) on your computer
please check out this new version of powerfull OS shell. Everyone who
ever tried it say that it is the best one because:

* It supports DOS, OS/2, Win 3.1, Win 3.11 and Win95!
* It has multi-windowed interface;
* It has powerfull file manager:
    - View, Eidt, Find, Copy, Rename/Move, Split/Combine, Print, Mkdir,
      Delete, Change file attributes, Uuencode/Uudecode and other
      file operations;
    - Fast format, Change disk label, Quick undelete, Disk editor,
      Directory tree and other disk operations;
!!! - Direct disk access increases speed of files operations;
    - Make file list feature;
    - Directories compare;
    - Calculate directory length feature;
!!! - Fully customisable file groups highlighting by type 
      (helps to focus on desired filetypes in one second);
    - Put executables first option;
    - Sort files by type, name, ext., time, size;
    - Group operations with files;
    - File pannels are customisable;
* It has the following built-in features:
    - Memory information;
    - System information;
    - Calculator;
    - ASCII table;
    - Phone book;
    - CD Player;
    - Text file editor;
    - Spreadsheet editor;
    - Modem terminal window;
    - Navigator link (work with remote computer as with your own);
    - Multi-level user-definable menu;
    - Tetris game;
    - And other features;
* It supports non-standart SVGA modes - custumise it for 
  your display adapter;
* It's archive viewer supports 17 types of most popular archieves;
* It has fully customisable user interface;
* It supports XMS/EMS usage;
* It's colour pallete can be customised.

It is the best one because it is DOS Navigator II !!!

It costs $29.95

To get a FREE 700 Kb trial version via email please send an empty
message to our auto-responder b418lu@ix.spb.ru and put magic word TRIAL
in the subject field.

Good luck!

Anton Voskresenskiy,
St. Petersburg, Russia

email: b418lu@ix.spb.ru

Back to Exhibits

Making Money By Doing Absolutely Nothing

Subj:	Biggest Bonus Pool Ever!
Date:	96-05-19 03:31:56 EDT
From:     
Staff.Support.--.JetCo.Enterprises/Direct.Access@Dynamite.tntonline.com
Reply-to:	smcem19@en.com

PRESS RELEASE:	BIGGEST BONUS POOL,  in the history of MLM.

Contact:	Robert "Bob" Thomas		For Immediate Release:
  Milo or Michelle Seidl		9:00am EST May 1, 1996
  12581 Metro Parkway
  Fort Myers, Florida   33912
  1 (941) 490-3733 voice mail
-or-
Visit our web page at  http://www.tntonline.com/da/top.htm
You can send email to:  jetco@tntonline.com

On April 1, 1996 -- The DIRECT ACCESS `PLATINUM PLAN' Pre-launch
started a 60-day enrolling frenzy that will culminate on Friday, May
31, 1996_ and will create the Biggest Bonus Pool in the history of
MLM_  PLUS, the largest ongoing monthly bonus pool in Network
Marketing today!  This bonus pool is projected to be $250,000.00+ for
June 1, 1996.  This Bonus Pool will be shared with all qualified
Direct Access Platinum Distributors!

Here's how the Platinum Monthly Bonus works:

Direct Access contributes $75.00 per new Platinum Subscriber into this
bonus pool each month.  For example, if the company received  4,000
new Platinum Subscribers the Platinum Bonus Pool would be $300,000.00.
 Direct Access will pay the Distributor with the most Sales Managed
Platinum Subscribers 25% of the Platinum Bonus Pool that
month_$75,000.00 is the example. Direct Access will pay the #2
Distributor 15% of the Platinum Bonus Pool that month_$45,000.00 is
the example. Direct Access will pay the #3 Distributor 10% of the
Platinum Bonus Pool that month_$30,000.00 is the example.  The Balance
of the Platinum Bonus Pool ($150,000.00) is then divided by the number
of qualified points from the remaining Distributors for that month to
determine how much each point is worth.  In this example if there were
200 points the value would be $750.00 per point.  If you sales managed
10 subscribers that month you would receive 2 points or $1,500.00.
NOTE:  The top 3 Direct Access Distributors do not participate in the
50% Bonus Pool Portion and any `ties' for the top three are split
evenly.

Direct Access is the only network marketing company we have ever seen
that pays you right up front while you are building your matrix.  We
have distributors making $500, $600, $700, even $1,000 their first
month by simply sharing their savings with others.  Direct Access pays
$25.00 for each new subscriber you enroll - furthermore, Direct Access
offers achievement bonuses that range from $100 -- $500 and many other
bonuses.  In addition, Direct Access utilizes a 4X6 matrix, which
means, you will be paid for everyone in your organization month after
month.  _True residual income.

Direct Access has something for everyone:

Whether you choose the Basic or Platinum Plan, or you just want to
save money or make money, or both!  The choice is yours.  Direct
Access offers huge savings on groceries, long distance service,
prescription drugs, health & life insurance, dental, ear & eye care,
travel, legal services, auto repair (e.g.), oil changes, tires, parts
tune-ups, normal service, and much more!  Direct Access has 275,000+
Brand Name Products from over 3000 Manufactures you know and trust.  A
big plus for our shopping service is our "DOUBLE-THE-DIFFERENCE" price
guarantee and "DOUBLE-THE-MANUFACTURE'S WARRANTY" Program.  You can
save hundreds and even thousands of dollars on brand name merchandise.

Cash Back Awards:

Direct Access will pay you a 5% cash back award on practically
everything you purchase, when you enroll five (5) subscribers.  Simply
in send your monthly receipts and you will get 5% cash back on just
about everything you buy!  _Including groceries, gasoline, telephone,
daycare, dinners out, clothing, appliances, virtually almost all your
purchases, regardless of whether you purchased items from Direct
Access or where ever you bought them.  No other company offers you so
much.

DIRECT ACCESS - "Helping people save money_ and creating additional
income_" "we do not change what you buy_" "we change how you buy it".

For full information;

Contact:	Robert "Bob" Thomas		For Immediate Release:
  Milo or Michelle Seidl		9:00am EST May 1, 1996
  12581 Metro Parkway
  Fort Myers, Florida   33912
  1 (941) 490-3733 voice mail
-or-
Visit our web page at  http://www.tntonline.com/da/top.htm
You can send email to:  jetco@tntonline.com

I replied to the e-mail several times, and never got a response.

I looked at the Web site (really, just a page). It was one of the worst I've ever seen. It was almost inane.

VERDICT: Sounds like a "pyramid" scheme to me. These are, of course, outlawed by Federal anti-racketeering laws. This "company" is out to lunch ... and they want you to pick up the tab!

Back to Exhibits






© Copyright 1997 D.B. Spalding/Korova Multimedia. All rights reserved.



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